When you list with Helen Oliveri Real Estate, your home doesn’t just “go on the market.” We make sure it shines, and that starts well before the first showing. Over the years, we’ve fine-tuned a proven pre-listing strategy that adds value, attracts more buyers, and often leads to higher offers.
Here are three powerful ways we boost your home’s value before day one on the market:
1. Strategic Home Staging That Highlights Your Best Features
Buyers shop with their eyes first. That’s why our team offers expert staging advice (and resources) to make your home feel warm, inviting, and move-in ready.
Why it matters: Staged homes often sell faster and for more money.
Our approach: We focus on flow, light, and space; removing distractions so buyers can envision their life in your home.
Real result: A Hawthorn Woods seller saw multiple offers in 48 hours after we rearranged furniture, updated lighting, and refreshed the entryway with simple, low-cost touches.
2. Professional Photography & Marketing Assets
Your online first impression is everything. Cell phone photos don’t cut it in a competitive market like the Chicago suburbs.
Why it matters: Buyers often decide whether to schedule a showing based solely on listing photos.
Our approach: We have in-house, skilled real estate photographers who capture every angle in the best light, plus drone shots, virtual tours, and floor plans for maximum buyer engagement.
Real result: In Grayslake, our pre-listing photos brought in over 20 showing requests within the first 24 hours of going live.
3. Data-Driven Pricing That Positions You to Win
Pricing is more than a number, it’s a strategy. We run a comprehensive market analysis, study local trends, and consider buyer behavior to set the price that attracts attention without leaving money on the table.
Why it matters: Overpricing can lead to price reductions; underpricing can mean lost equity.
Our approach: We position your home at the sweet spot that encourages competition and drives offers up.
Real result: A recent Lake Zurich listing received $15,000 over asking after being strategically priced to spark multiple bids.
The Bottom Line
Boosting your home’s value doesn’t start with the listing, it starts with the right preparation. When you work with Helen Oliveri Real Estate, you get a step-by-step plan that ensures your home enters the market looking its absolute best.
Ready to find out how much we could increase your home’s value before listing? Let’s talk.