In the post-pandemic housing market, homebuyers in Lake County and across the Chicagoland suburbs are placing increased value on outdoor living. No longer just an optional upgrade, a functional and inviting backyard has become one of the most sought-after features, and it's directly influencing home prices and buyer interest.
Over the last few years, trends have shifted significantly. Buyers are now prioritizing outdoor amenities such as patios, firepits, screened-in porches, outdoor kitchens, and landscaped gardens. The desire for fresh air, flexible space, and opportunities for entertaining or relaxation has transformed how homes are marketed and sold in communities like Hawthorn Woods, Lake Zurich, and Kildeer.
According to recent data, homes that feature upgraded outdoor spaces can sell for 10% to 15% more than similar homes without them. These properties also tend to move more quickly off the market and receive more competitive offers, especially when outdoor features are professionally staged and highlighted in listing media.
But it's not just about beauty, buyers are also considering the functionality of these spaces. A multi-purpose yard that offers areas for dining, lounging, and recreation appeals to families, remote workers, and pet owners alike. Privacy is another high-demand feature, with fenced yards and mature landscaping contributing to a sense of seclusion and tranquility.
The shift toward outdoor living has also coincided with greater demand for low-maintenance landscaping, smart irrigation systems, and environmentally friendly materials. Sustainability is an increasingly important consideration, and sellers who invest in native plants, energy-efficient lighting, and rainwater harvesting systems can distinguish their homes in the marketplace.
At Helen Oliveri Real Estate, we work closely with sellers to identify the outdoor improvements that offer the greatest return on investment. Simple upgrades like adding lighting, power-washing patios, staging furniture, and refreshing plantings can dramatically elevate your home’s marketability. For higher-end homes, we recommend investing in features like pergolas, water features, and full-service outdoor kitchens.
We also use our extensive network of photographers and videographers to ensure outdoor features are showcased in their best light. Drone footage, twilight photography, and lifestyle video tours allow potential buyers to experience the atmosphere of a home’s exterior even before visiting in person.
When it’s time to sell, outdoor features should not be overlooked, they should be the focal point. Our listings include professional photography, drone imagery, and even twilight shots to ensure outdoor areas are marketed as extensions of the home’s interior.
If you're planning to sell your home in Lake County, let us help you unlock the potential of your backyard. Contact Helen Oliveri Real Estate today for expert guidance tailored to the demands of today’s buyers.