Selling in a Cold, Buyer’s Market


When the weather’s cold, home sales tend to freeze. Buyers become more demanding and a buyer’s market is created. That doesn’t mean that you can’t get a great price for your home.  It just means that you have to work harder to make it happen.  Here’s just a few tips to get you started.

Don’t attempt to work a difficult market by yourself.
You might think that you can save a few bucks by selling the home yourself, but the reality is that you’re going to make up the cost of hiring a good agent by getting more money.  An agent who knows the market will know how to get you the most money, which you’ll want to be competitive with all the difficulties you’ll be facing.  You’ll need a good agent to market your home properly and bring in the buyers.  The right agent will also be fighting in your corner when it comes to negotiations, which will be critical in getting a great deal.

Make the weather work for you.
Winter can be a fun and beautiful season.  The key to making your home look appealing in the cold is to embrace and showcase the positives of winter.  Light a fireplace and cozy up your home by throwing a warm blanket, afghan or quilt over a chair to match your decor.  Make your home smell inviting with scents of cinnamon or cider.  Decorate by featuring fun winter activities like a sled.  Make your foyer or mudroom welcoming and neat.  Keep your driveway and sidewalks shoveled to make it look easy and fun to care for the home in winter.

Be competitive.
You have to price it right if you want to sell in winter and be prepared for low ball offers. Don’t feel obligated to respond to low ball offers.  It’s important to remember that the best negotiations allow both parties to get what they want.  For example, you may be willing to take less money in exchange for a cash offer or a quicker closing. Your buyer may be willing to pay your asking price, but they may ask you to pay their closing costs.

The key thing to remember is that a buyers market can work for you.  Not only can  you get top dollar for your home, but you can buy at rock bottom pricing.  It’s important to stop thinking about what you are losing with your home and focus on what a great deal you can get overall.  Keep in mind the true goal is to get the home you want and make it happen.  For more tips and tricks call Helen today at 847.967.0022 or email [email protected].